Carhartt WIP SS24
Community Campaign

Growing the Carhartt WIP community within the local creative scene, I led the end-to-end creative execution for the campaign spotlighting Hong Kong Airbrush Artist Taku. The shoot was set against the backdrop of a local skate and streetwear space, Loading Crew, reinforcing the brand's connection to grassroots culture. The project aligned with the editorial feature published across Carhartt WIP social media and ITeSHOP.

Taku shares a kindred creative spirit with Carhartt WIP, rooted in an appreciation for the airbrush scene and its raw energy. Through the visual direction and final outputs, we highlighted the subtle dialogue between workwear aesthetics and airbrush artistry, integrating his creative language into key pieces from the Carhartt WIP SS24 collection.

CREATIVE  |  STILL   |  MOTION  |  INFLUENCER  |  STYLING