A. RESIDENCE (AT) COMPLEXCON 2025

A. RESIDENCE is a branding campaign developed for A. SOCIETY's pop-up activation at ComplexCon 2025 in 2025, designed to amplify brand presence through community, creativitiy, and culture. 

 

The campaign curated nine top-tier creators — each with international reputation across music, fashion, and art.  Through a series of photo shoots and interviews, we built a narrative that celebrated authenticity while challenging conventional boundaries, inviting the audience to embrace identity beyond defintion and sharing insights to a youth-driven audience.

 

This campaign directly contributed to commercial success, driving strong sales performance over the three-day pop-up at ComplexCon 2025. 

 

As the Producer and Editor, I led the campaign end-to-end over the course of one month.  From ideation, celebrity curation, pre-interviews, and scriptwriting, to on-site shooting, post-production, and the promotional rollout, I coordinated across teams to ensure seamless execution and maintain a strong alignment with the brand objectives and timelin.​