#FApresent: Hong Kong Gen-Z Motifs
CREATIVE | STILL | MOTION | INFLUENCER | DIGITAL MARKETING
Under the stimulation of rapidly changing technology, Gen-Z continues to create ground-breaking works to establish their self-worth. Their presence can be seen in various mediums such as music, photography, and painting. Although it may seem difficult for outisders to integrate or understand, embracing diversity is a value that Gen-Z holds dear. While being true to themselves, they are always looking for resonance within their communityies.
​
The same holds true for fashion culture. With the progression of time, fashion is no longer a plaything for a select few, but a freedom for everyone to pursue beauty and self-expression. Y2K, Quiet Luxury, Vintage... everyone has their favourites, and it is the diversity that is an indispensable element for the growth of fashion culture.
​
Thus, I created this conceptual documentary in a series of three episodes, featuring different Gen-Z creators in three distinct aspects. All featured talents are dressed in local designer brands sponsored by FASHIONALLY and filmed by different video crews.
Digital Marketing
The whole project is streamed across all FASHIONALLY's channels, including Instagram, YouTube, and the official website. With targeted digital campaigns over different social media channels and online platforms, #FApresents: Hong Kong Gen-Z Motifs can reach boarder audience and increase our engagement and those of the talents across different regions.

YouTube
+75,557 views

+98,150 accounts reached
Website
52s average engagement time / +495 new users