NEW ERA + A. SOCIETY COLLABORATION ACTIVATION

As Community Manager at A. SOCIETY, I curated and hosted the end-to-end activation for the NEW ERA + A. SOCIETY Exclusive Limited Collaboration — spanning campaign production, an-invite only community preview, influencer-led content creation, and the flagship-store opening party.

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I curated a roster of leading creators — Rapper Kalai, Musician Matt Force, and Artist Twin Sister Lisa & Licca — each with established portfolios across music, fashion, and art.  This was supported by a private preview for Hong Kong's local creative community at our studio and showroom, alongside styling-focused collaborations with fashion content creators, Nicole Law, Hailey, and Skylar to showcase mix-and-match looks across multiple colourways.

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To culminate the launch with the Flagship Store Opening Party at K11 MUSEA, I invited 100+ guests and media across music, fashion, and lifestyle. The event elevated brand visibility and social reach through community-driven programming, featuring live performances by Kalai and Matt Force, and a DJ set by Tedman, with curated hospitality throughout the evening.

 

The activation contributed directly to commercial success, with the collaboration selling out within the first week of public release.